Quantitative Research (Part 5)
Survey Research
1. Researcher asks a series of question pertaining to the areas of interest in order to find answer.
2. 3 major characteristics
>Information
>Asking questions
>Data collection from sample
3. Major purpose
>to describe the characteristics of population
Types of Survey
1. Cross-Sectional Surveys
>information is collected at one point in time and from the sample that has been drawn from the predetermined population
2. Longitudinal Surveys
>since it studies changes over time, information is collected at different point of time.
>3 designs: trend study, cohort study, panel study
Steps in Survey Research
>defining the problem
>Identifying the target population
>choosing the mode of data collection
>direct administration to a group, web-based survey, mail survey, telephone survey, personal interview
>selecting the samples
>preparing the instrument
>types of questions: open-ended, closed-ended
>interview schedule
>suggestions on improving closed-ended questions:
>Be sure the question is unambiguous
>keep the focus simple
>keep the questions short etc
>pretesting the questionnaires
>ensure the overall format of the questionnaires
>Preparing the cover letter
>training interviewers
>using an interview to measure ability
Nonresponse
>This is referred to those members in a sample who do not respond.
>Conditions:
>Total nonresponse-the interviewees refused to be interviewed
>Item nonresponse-the respondents do not provide the answer to certain
questions.
>Suggestions on increasing the response rate feature the area of;
>administration
>format
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