Qualitative Research
Content Analysis
>A technique that allows researcher to study human behaviour in an indirect way.
>This could be done through the analysis of human communication.
>widely used in educational research.
Categorization in Content Analysis
>The categories are determined in advanced.
>The categories becomes the analysis after the researcher gets familiar with the descriptive information
Steps Involved in Content Analysis
>Determine objectives
>Define terms
>Specify the unit analysis
>Locate relevant data
>Develop a rationale
>Develop a sampling plan
>Formulate coding categories
>Check reliability and validity
>Analyze data
Advantages
>Unobtrusive
>Useful
>Allows researcher to delve into records and documents
>Simple and economical
>Permits replication of a study
Disadvantages
>Limited to record information
>In establishing validity
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